Prompt Proofing Blog Post: Marketing Tips for Small - and Large! - Businesses - Email Marketing
As promised last week, our second blog post each month will focus on marketing tips for your business - large or small; first up - email marketing.

VANCOUVER, BC, January 13, 2012 /24-7PressRelease/ -- As promised last week, our second blog post each month will focus on marketing tips for your business - large or small; first up - email marketing.

If you are not already doing this, then you should start now; email marketing is seriously cost-effective.

Build your own email database and ensure that your selected recipients are willing to receive your communications by having them confirm their subscription. Resist the temptation to bombard your subscribers with emails; this can lead to 'unsubscribe' requests very quickly! Once a week, or maybe twice a month, is likely enough. Offer some incentive for subscribing to your email list and send e-newsletters when you have news of special offers, promotions, discounts, etc., as well as any exciting developments in your company, or in your field. The main focus of your marketing should be to educate and inform, not to sell.

We wrote a blog on using e-newsletters for marketing while ago; revisit it here and here.

Remember to respect your subscribers' privacy and reassure them that you will never share their email address with anyone else.

Check back next month for more marketing tips!

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Pat Wootton
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