New Wave PR Tackles the Sports & Entertainment Industry
New Wave PR partners with PLAYER Sports Media Inc.


    CALGARY, AB, CANADA, October 24, 2008 /Canada PR News/ -- New Wave Public Relations announced today that they have entered into a partnership with Calgary based Sports and Entertainment media company PLAYER Sports Media Inc. With the attention given towards this years Beijing Olympic Games, the two companies agreed that together, they could bring awareness to not only professional Canadian athletes, but also Canadian amateur athletes on the rise. "The Canadian people need to know more about our athletes" stated PLAYER Sports Media President Jonathan Molina. "Our children these days need to look up to our Canadian athletes, like we looked up to Barbara Ann Scott, Alex Baumann, and Wayne Gretzky to name a few."

PLAYER Sports Media was originally conceived to assist the development of Canadian Athlete profiles, both professional and amateur. The companies' goal is to profile athletes through the process of multi-media marketing, maximizing their endorsement potential. The partnership with New Wave Public Relations will assist in exposing the athletes through a number of communication strategies. About PLAYER Sports Media Inc. Founder Jonathan Molina, former publisher of Opulence magazine (www.opulencemag.ca) and owner of ClearQuest Media, created PLAYER Sports Media Inc. in 2008 when he saw the need to further develop the image of Canadian athletes. The company creates and designs websites that allow the athlete to interact with the public on a more intimate level.

For more information, please visit www.playersportsmedia.com

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Contact: Jonathan Molina
Company Name: New Wave Public Relations
Address: P.O. Box 5141 Station A, Calgary, AB T2H
Phone (403) 466-8869

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Press Release Contact Information:

Jonathan Molina
New Wave Media
Senior Vice President
Box 5141 Station A
Calgary, Alberta
Canada T2H 1X3
Voice: (403) 980-5847
Fax: (403) 980-5848
Website: Visit Our Website